Indian music sensation duo Vishal-Shekhar and UK-based band The Vamps recently launched a single titled 'Beliya'. Initiated by Bottomline Media and Virgin EMI Records, the song is available exclusively across Hungama platforms including Hungama Music, Hungama Play, Bollywood Hungama, ArtistAloud etc. The single which launched on August 16 has received much appreciation and has been streamed close to a million times across Hungama platforms since its release.

"Beliya" is a fusion song consisting elements of Bollywood & pop genre. The song is a celebration of two cultures. The celebration of the cultures is denoted by "Together we're Beautiful`. The song features vocals from The Vamps singing the lead in English verses while Vishal-Shekhar add soft Hindi lyrics post chorus. The song has also been praised by many Bollywood celebrities including Riteish Deshmukh, Sonakshi Sinha, Farah Akhtar, Karan Johar and is also a hit among the masses alike.

We are very happy that Beliya is out and everyone can now hear what we created in London. It has been a lot of fun working with Vishal and Shekhar who have taken us under their wing and are planning to take us to some of the best spots in Mumbai. We can't wait!`, said The Vamps

`It was super to work with the Vamps, they are extremely talented. We went in not really knowing each other, but in a few minutes of being there, they had taken the song that we had created for them, and added their own vibe to it. There was a comfort and joy to the sessions we did and that is something I think you can hear in the track. They really love india, especially the food and the music. The song is a celebration of the two cultures and of the fun we had!,` shared Vishal and Shekhar.

Commenting on the launch of the song, Siddhartha Roy, CEO - Hungama.com said, `We are delighted to be the exclusive digital destination for 'Beliya'. The collaboration with The Vamps and Vishal-Shekhar is special since they are hugely popular among young music lovers around the world and in India, who are also our core consumers. Beliya is being heavily promoted across all our social and digital platforms and we are very excited about the success it has seen so far.`

`To be able to create something unique is a different experience altogether. Bottomline media and virgin EMI have partnered together to create music that people with different interest would enjoy. 'The Vamps are the first artists to be a part of this collaboration for the music fusion. They are extremely talented musicians. I personally love the song and the energy it carries. The song is getting a great response and we very glad, says Tanaaz Bhatia, managining director and founder Bottomline Media Pvt. Ltd.

The troupe performed the hit single Beliya and their other popular tracks for a packed audience today at the Hard Rock Cafe, Andheri West.