We had a new trend set last year with `The Making of Asoka` and `The Making of Kabhi Khushi Kabhie Gham.` But Aamir`s `Lagaan` comes out with another `original` - a comic book titled `Lagaan - The Story,` to add another credit to list of the first of its kinds. The book will be published by Egmont, a company that has also roped in the merchandising rights of the film. It will be made available in two languages, English and Hindi, in India by next week.

If there is a Niranjan Iyer behind `The Making of Kabhi Khushi Kabhie Gham..`, there is journalist Alok Mathur behind `Lagaan - The Story.` The comic, a picturesque print version of the film, consisting of 41 pages was compiled in close association with `Lagaan` director Ashotosh Gowariker. This merchandise serves as a tremendous promotional gimmick and there`s gonna be more `Lagaan` merchandise on its way. The comic book is just the beginning.