Company sources said, Hrithik will feature in Coke's new advertisement in his latest Dhoom II avtaar and the company plans a 360 degree promotion exercise.
The ad shot in Mumbai has been directed by none other than the director of Dhoom II Sanjay Gadhvi utilising elements involved in the same movie -- a rarity in Bollywood.
Apart from depicting Hrithik in his Dhoom II looks, the advertisement will also have exclusive visuals from the movie, the sources said.
The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbusters Rang De Basanti. It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer Taal.