After Ananya Panday urged people to pledge to not abuse social media with an intention to hurt, within 24 hours- 2251 people took a pledge in helping build a clean and healthy social media environment.

On the account of Gandhi Jayanti this year, which interestingly also marks the 5th anniversary of Swachh Bharat Abhiyan campaign of the country, Ananya Panday's DSR initaive 'So Positive' kickstarted a new campaign which stays as a significant one and in no time, netizens came in to pledge with the actress for the issue which stays closest to the bigger evil of social media bullying.

Ananya urged her followers and other viewers to take a pledge for 'clean' social media usage, just like she did. This campaign propels ahead her prime initiative called 'So Positive' with the aim to curb the pertinent problem of social media and cyberbullying and thereby, spreading positivity. A massive number of 2251 people took the pledge to bring in a change.

Earlier yesterday, Ananya Panday took to her social media and kickstarted the 'Swachh Social Media' campaign with an informative video where she talks about the repercussions of social media bullying and the solution with a campaign that holds much relevance.

Three months ago, Ananya had launched her Digital Social Responsibility initiative 'So Positive (SO+)'. She took to Instagram and posted, "A part of growing up is taking responsibility & as a woke Millennial I, Ananya Panday introduce y'all to my Digital Social Responsibility initiative 'So+' ❤ @sopositivedsr".