What's with this Aishwarya Rai featuring in Cadbury's ad?

What's with this Aishwarya Rai featuring in Cadbury's ad?
Friday, December 04, 2020 17:17 IST
By Santa Banta News Network
Cadbury which is a British multinational confectionery company owned by Mondelez International since 2010, is the second-largest confectionery brand in the world after Mars. The firm has endorsed Bollywood beauty queen, Aishwarya Rai Bachchan has been roped in to be the face for New Cadbury Dark Milk Chocolate.

The tardiest modification under the Cadbury brand is Dark Milk and is being marketed as the 'GROWN-UP' chocolate. According to the tagline, Aishwarya is the perfect face for the advertisement. As it hooks her fans to her vintage best. Her mannerism and suggestiveness shall surely skyrocket the sales of this chocolate. Her rolling the lips make it icing on the cake with dollops of suggestiveness. Even if you are dieting or are diabetic, you can at least enjoy Aishwarya Rai Bachchan if not the chocolate. Her look and desirable avatar can remind you of her character in the film 'Ae Dil Hai Mushkil'.

With the grown-up taste, Cadbury Dark Milk tries to engage an advanced, and the matured audience who enjoy various experiences in their `me time` kind moments. It is to scale-up the sale of chocolate and to expand the consumers, it's a great marketing strategy.

Cadbury Dark Milk will help to develop the chocolate category through premiumization by being more consistent and engaging to mature, intelligent buyers and that too by featuring Aishwarya Rai in the commercial.

The advertisement itself is certainly Darker, Richer, and Creamier!
Priyal Mahajan praises the crew of Fisaddi, Streaming on Amazon MX Player!

Amazon MX Player, Amazon's free video streaming service, recently unveiled the highly-anticipated Bromantic drama, Fisaddi. This slice-of-life series explores the intricacies of brotherhood

Wednesday, October 30, 2024
Celebrate Diwali with Disney Plus Hotstar: Heartfelt festive wishes from your favorite stars!

Mumbai, 31st October 2024: This Diwali, let's celebrate the spirit of togetherness, gratitude, and the joy of being in the company of loved ones. Disney Plus Hotstar brings you not

Wednesday, October 30, 2024
"Packing Punches to Braving the Rains, never a Boring Day on the Sets of Reeta Sanyal", Actor Ankur Rathee Recalls!

Mumbai may be grappling with October heat now but the scene was quite different just a month back. The unforgiving Mumbai rains did not just trouble the office goers and commuters

Wednesday, October 30, 2024
Ananya Panday and Walker Blanco: Rumored Romance Sparks Fan Frenzy on Her Birthday!

In the latest buzz surrounding Bollywood's young sensation Ananya Panday, her rumored boyfriend, model Walker Blanco, has seemingly confirmed their relationship with a heartfelt

Wednesday, October 30, 2024
Anil Kapoor's Upcoming Movie 'Subedaar' Kicks Off Production with an Intense Action-Drama Storyline!

The much-anticipated Anil Kapoor-starrer Subedaar has officially gone into production, with filming progressing at a brisk pace. This action-packed drama stars Kapoor in the lead role

Wednesday, October 30, 2024
ADVERTISEMENT
ADVERTISEMENT