Many speculated that 'Anupamaa' will not do well, but it became a trendsetter of 2020: Rajan Shahi

Many speculated that 'Anupamaa' will not do well, but it became a trendsetter of 2020: Rajan Shahi
Thursday, December 31, 2020 12:01 IST
By Santa Banta News Network
Rajan Shahi is a happy man. The ace producer is basking in the glory of the success of his show "Anupamaa", which is co-produced by him and his mom Deepa Shahi under their banner Shahi Productions Pvt Ltd. The show is about a homemaker who was never acknowledged for the efforts that she has put in for her family, and how later she embarks on a journey of self-discovery. He revealed that before the show went on-air, there were rumours that it will not do well because of the storyline.

Summing up the year 2020 for him, he said, "This year started off with the lockdown and we were all waiting and watching and clueless about what's going to happen next. The entire phase continued with repeat telecasts as shooting was stopped."

"Just two days before the lockdown we had to postpone the launch of our new show 'Anupamaa'. So the entire period continued where we occupied ourselves with discussing that when we resume shoot what kind of storyline we would start off with," he added.

When the shootings resumed in July, "Yeh Rishta Kya Kehlata Hai", produced under Director's Kut Productions, opened with a new track, and "Anupamaa" too went on-air. "Once we started shooting, 'Anupamaa' and 'Yeh Rishta Kya Kehlata Hai' opened with very promising numbers and for me the highlight was 'Anupamaa' which was the story of a housewife and many people speculated that it will not do well, but it became a trendsetter show of 2020."

He accepted that they were not sure of the audience's new taste because of the lockdown, and said, "All this while we were just trying to understand the taste and mood of the audience, and the results were that 'Anupamaa' got a thumbs up from the audience."

Sharing how he and his team took care of the safety measures, Rajan said, "A lot of precautions were taken because we realised that it does not just mean taking care of yourself, but when you take care of yourself and follow the rules and regulations it becomes the responsibility of the others actors and unit members to take of their safety. And like they say 'the show must go on', so the show went on but with a lot of precautions."
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT