PALMONAS, the trailblazing Demi Fine jewelry startup, proudly announces the addition of renowned Bollywood actor Shraddha Kapoor as its Co-Founder. This groundbreaking, organic collaboration marks a significant milestone in the industry, with Kapoor's involvement stemming from a serendipitous interaction on Instagram. The partnership is a testimonial to the power of social media in forging meaningful connections.

Shraddha Kapoor's journey with PALMONAS began with a comment on Instagram marking a historic moment where an actor is not only aligning with a Demi Fine jewelry startup but is leveraging the modern channels of Instagram fan pages and online interactions. The organic nature of the partnership aims to bring together the star power of Shraddha Kapoor with PALMONAS commitment to quality innovation and the empowerment of women through versatile yet edgy demi-fine jewellery.

Founded by Pallavi Mohadikar and Dr Amol Patwari, the demi-fine jewellery brand uses surgical-grade stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil which is 2.5-micron thick layer of 18K gold. This unique combination not only sets it apart in the industry but also establishes a standard of affordable luxury accessible to a diverse audience. Celebrated for its exquisite designs, superior craftsmanship, and affordable prices, PALMONAS has gained widespread acclaim for its contemporary and minimalistic jewellery collections made from sterling silver, stainless steel, and gold vermeil.

Pallavi Mohadikar, Founder of PALMONAS, shared the exciting journey of discovering Shraddha Kapoor's association with the brand. `It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan's comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she's been a loyal user of our products," said Pallavi Mohadikar.

Shraddha Kapoor, the renowned actor and Co-founder of PALMONAS said, `I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up of my daily wear jewellery breaking or getting spoiled. I came across PALMONAS and was just blown away their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt like I had so many options for my different moods and for different days. For me the product is everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to partner with them.`

Shraddha further reiterates, `Bringing demi-fine jewellery to India with an aim to make luxury jewellery available at a fraction of the price, without compromising on the quality. I felt was needed in this space without harming the environment.`

Dr Amol Patwari, Founder of PALMONAS said, `We're honored to have Shraddha Kapoor join our journey and deeply grateful for the continued support of all our customers. I am thankful for the continued support of customers and excited about our journey ahead. Together, we'll continue to create products that empower and inspire individuals to embrace their unique stories."

The brand's unique use of materials and commitment to quality have positioned it as a leader in the industry, with projections indicating significant growth in the global demi-fine jewellery market. PALMONAS looks forward to this collaboration with Shraddha Kapoor as a pivotal moment in its legacy, combining the allure of Bollywood glamour with the brand's commitment to creating accessible luxury for everyone.

About PALMONAS: Adding sparkle to the new-age gold with their contemporary yet minimalistic collection. Demi-Fine jewellery by PALMONAS is made up of sterling silver, stainless steel and gold vermeil. PALMONAS offers affordable luxury for everyone. Pune-based jewellery startup PALMONAS offers a range of demi-fine jewellery including necklace, earrings, rings, bracelets and Mangalsutras made with sterling silver and stainless steel. The brand was born when Dr Amol Patwari was discussing surgical grade stainless steel used in operation theatres and how it does not rust, get damaged or does not react with human skin. That is when Pallavi came up with this idea of using surgical grade stainless steel to be plated with 18k gold tone and create demi-fine jewellery. According to Market Research, The global demi-fine jewellery market is expected to be valued at US$ 2,541.40 Million in 2023, likely to experience a compound annual growth rate (CAGR) of 3% anticipated from 2023 to 2033.