With Shahid-Kareena's love story fizzling out, makers of "Jab We Met" are obviously bothered about the fate of the film, set for release on October 26.

They are trying hard to find effective ways of promoting the film, without the two having to appear together. While Kareena Kapoor released the film's soundtrack on Zee TV's musical talent hunt "Sa Re Ga Ma Pa Challenge 2007", Shahid Kapur is the guest of the evening on Star TV's "Nach Baliye".

Buzz is that Shahid will also appear in Sony TV's dance show "Jhalak Dikhlaja".

We can see that the producers are leaving no stone unturned on any of the major entertainment channels. Hope the film's worth all the effort.