Perseverance pays especially if you have the determination, that is. Yes, we are speaking of the `never-say-die` Aishwarya Rai. That she charmed her way into Sanjay Leela Bhansali`s camp to bag a role that any actress would die for - Paro in Devdas - is old hat.

What is not known is that this statuesque actress, who had very early in life got to know that it wouldn`t be talent alone but determination that would get her recognition, had worked out a strategy to virtually rule the film. Having so decided she parked herself on the sets of Devdas.

Be it any department of moviemaking - scripting, lighting, sets, costumes, choreography and editing - all were closely monitored by her, with her favourite director`s permission of course.If despite all this, the other actress Madhuri has walked away with all the accolades, Ms. Rai has no grievances. She has already bagged Bhansali`s next project, critical acclaim be damned.How`s that for a shrewd tactic?