Anything for promotion

Anything for promotion
Saturday, April 12, 2008 14:25 IST
By Santa Banta News Network
To promote his forthcoming Hindi film 'Jannat', producer Mukesh Bhatt will be airing a Bengali version of the song 'Jannat jahan'.

The song has been re-sung as 'Jannat takai' (money is heaven) by Rupam Islam, lead singer of the Bengali rock band Fossils.

'This is the first Bengali song in the history of Bollywood that is being used to promote a Hindi film. Rupam has a huge fan following in and outside India. We want to exploit his popularity to the fullest,' Mukesh Bhatt told.

This is Rupam's first song for Bollywood and is composed by Pritam Chakraborty.

'It is the first time I have sung a Bollywood number. After its overnight success, Mukesh Bhatt called me up and asked me to pen and sing a Bengali version of the song as well,' said Rupam.

'The novelty of this hard rock number, composed by Pritam, is its underlying negative philosophy that says greed increases salvation. While the Hindi version written by Sayeed Quadri was recorded in October, the Bengali version has been recorded and shot in March this year.'

The song, which is going to be aired soon, has been picturised on Rupam at the Madh Islands near Mumbai.

The music of 'Jannat' has already topped the music charts with songs like 'Zara sa' and 'Judai'.

Directed by Kunal Deshmukh with Emraan Hashmi playing the lead, it is based on cricket bookies and match fixers.
Varun Dhawan Seeks Blessings at Mahakaleshwar Temple Ahead of 'Baby John' Release!

Bollywood superstar Varun Dhawan recently visited the sacred Mahakaleshwar Temple in Ujjain, Madhya Pradesh, to offer prayers before the much-anticipated release of his

Tuesday, December 24, 2024
Mrunal Thakur Wraps Up Shooting Schedule for the Upcoming Action Drama Dacoit!

Bollywood actress Mrunal Thakur has successfully completed a significant schedule for her much-awaited film, Dacoit. Sharing her excitement with fans, Mrunal took to Instagram

Tuesday, December 24, 2024
Sohum Shah Confirms Tumbbad 2 Is Progressing Rapidly!

Actor-producer Sohum Shah, renowned for his standout performances in Tumbbad, Dahaad, and Maharani, has officially confirmed that work on the much-awaited sequel

Tuesday, December 24, 2024
Hindi Vindi Trailer: A Musical Drama Bridging Cultures and Generations!

The trailer for the much-anticipated movie Hindi Vindi was unveiled on Monday, offering a glimpse into a compelling narrative that intertwines themes of identity, family, and the

Tuesday, December 24, 2024
Unravel the secrets of survival: 5 reasons to dive into the dark thrill of Party Till I Die on Amazon MX Player!

Amazon MX Player, Amazon's free video streaming service, recently released its spine-chilling thriller, Party Till I Die. The series follows a group of privileged 19-year-olds whose weekend

Tuesday, December 24, 2024
ADVERTISEMENT
ADVERTISEMENT