Bipasha Basu is the film industry`s auspicious bet. What has made the dusky Bengali babe, who has no family label or a Miss World title to flaunt, walk away with the popularity crown? Director Mahesh Bhatt, known for his eagle eye for scouting talent, states that the actress` USP lies in her emotional empowerment.

Uninhibited in expressing herself, the senior Bhatt roots for her no-pretensions-act, off and on screen. `Hassle-free on the sets, she is totally at ease with herself and others,` vouches co-star of Chor Machaye Shor, Bobby Deol.Also director Vikram Bhatt with whom she is doing Jism, says that it`s the passion of her personality which transfers to the screen. Even ex-beau Dino Morea has not been able to rub off the Basu charm when he says that his ex-flame is No. 1 today.

Having the male mela, celebrating her sensuality, this is one sure winning formula for Bips. Now you know the Raaz of her success.