Fashion is turning out to be the biggest film ever, for Madhur Bhandarkar. Not just, it is the costliest; it is now also seeing the biggest release ever of the National Award winning filmmaker.

With Bhandarkar as the film's co-producer, Fashion is heating up well in the market and is seeing good demand amongst the exhibitors.

Diwali being the festive season, the film is being pitched in a big way across the globe, notwithstanding competition from Golmaal Returns and EMI, both of which release on the same day i.e. October 29th. No wonder, the film is arriving at 700 prints across globe.

Confirms Madhur Bhandarkar who is working 24X7 to meet October 29 deadline, "Fashion is turning out to be a big film in all ways.

Feedback has been unprecedented and the success of the film's music has further enhanced it's visibility. We all are super charged about the prospects of Fashion and are bringing it at 700 prints which includes India as well as Overseas count."

Golmaal Returns is releasing along side Fashion; does it worry him? "Fashion has its own audience and two films coming on Diwali is nothing new, " says Madhur who promises that Fashion would yet again get into the 'expose' mode.

There have been talks that Ram Gopal Varma expects a lot from Madhur's Fashion. "It's nice of him to think that way", Madhur comments, "We both met recently and he told me that he is looking forward to Fashion.

Everyone has quite a lot of expectations from Fashion but I am confident that the product has turned out to be good. Each of the actors has done quite well and I am sure audience's expectations would be met."