Even at the moment RAB NE BANA DI JODI released, it just didn't have to face challenge from nationwide sentiments (post the terror attack) and lack of adequate promotion; it also had to contend with all the buzz surrounding GHAJINI.

Frankly, every conversation around the Shah Rukh Khan starrer invariably steered towards GHAJINI as well. The two movies were almost Siamese twins.

Still, RNBDJ successfully managed to up the ante for Shah Rukh Khan with the first week collections surpassing those of OM SHANTI OM.

While the latter had made 40 crores at the end of Week 1, Adi-SRK combine did better with 41 crores. Now the second week collections of the film are out and they have been highly impressive once again.

The fall in collections has been only 50% (some soothsayers were predicting - and even hoping - for a bigger fall, stating that the excellent opening weekend was fluke and only due to Shah Rukh Khan's star power), hence bringing in more than 20 crores (final number would be declared soon), even as Wednesday night and Thursday had GHAJINI written all over them.

Standing at more than 61 crores already, the film is on it's way to be a comfortable 70 crores earner at the least with 75 crores looking feasible as well. However, coming close to 86 crores final total of OM SHANTI OM is virtually impossible, what with GHAJINI being at the top of the wish list for many around.

Coming to the ROI factor, RAB NE BANA DI JODI is still the biggest success ever for Shah Rukh Khan.

In fact not just OM SHANTI OM, the film is much bigger than SINGH IS KINNG, WELCOME, DHOOM 2 and GOLMAAL RETURNS, some of the films that have made mega bucks in the recent times. That's because each of these films had cost a lot more and were sold at much bigger prices.

Taking into consideration all the factors that were going against the release of RNBDJ, not to mention the very fact that it hasn't been designed as a quintessential blockbuster and is instead a small-n-simple film, such fantabulous performance of RNBDJ is indeed heartening and manages to keep the flag flying high for Shah Rukh Khan.