99 to bring back smiles for beleaguered Bollywood?

99 to bring back smiles for beleaguered Bollywood?
Thursday, May 14, 2009 12:00 IST
By Santa Banta News Network
By Joginder Tuteja

Though there is still some more time to go before the tumultuous phase at Bollywood comes to an end, there is little respite in store with the arrival of a new movie at the least. It is Kunal Khemmu and Soha Ali Khan starrer '99' which would be seeing a release at single screens as well as multiplexes.

The film comes at the time when Bollywood is reeling under three way pressure. a) Producers v/s multiplex stand off is still on which means premier multiplex chains would have to wait for a while before films start screening there. b) Keeping aside this strike, 2009 has been a horrific year with barely a couple of movies managing to be successful at the box office. c) Recession, which showed it's ugly face in 2008, has started showing it's uglier side as hardly any new projects are currently being announced.

In such context, even if '99' turns out to be a moderate success, it would be some reason to cheer at least.

Not that it would make much difference to Bollywood score card since this small budget film is not expected to become a 50 crore super success overnight, hence bringing in good moolah back to the industry. In fact if the film manages to bring in even 20% of the stated figure, it would be celebration time for Bollywood.

So what kind of opening are we looking at for this comic caper which also stars Cyrus Broacha along with veterans Vinod Khanna, Boman Irani and Mahesh Manjrekar.

Well frankly, in spite of '99' being the first decent new film releasing after 6 weeks ('8X10 Tasveer' was the last film with known names that arrived before the strike took off), there aren't many expectations of an opening per se.

Moreover, promotion of the film has been below average, both on television as well as print media. Songs too haven't been popular hence not really contributing to the buzz around the movie.

What surely can be mentioned though is that the talkie promo of the film looks interesting, hence promising to be on the lines of a Guy Ritchie caper. If the entire film is as slick and interesting as the theatrical promo, we may actually have a film in hand that may go on to cover some distance in days to come.

Nevertheless, from an opening perspective, it would be a win in itself for the film if it manages to touch 50% mark on Friday. Fingers crossed and here is hoping that in the second quarter of 2009, '99', which is directed by Raj Nidimoru and Krishna DK, brings back some smiles into Bollywood.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT