The channel will conduct the auditioning in Delhi, Mumbai, Kolkata and Bangalore. The show "Kurkure Desi Beats Rock On With MTV", will be judged by singer Kailash Kher, composer Ram Sampath and VJ Nikhil Chinappa.
"MTV's combining two of it's biggest strengths - the ability to predict the next big thing and reality programming for a show. The new band will redefine music and show you that rock is not niche. Rock is the new 'gharaana', " said Ashish Patil, general manager of MTV India.
The winner of the show, which will last 13 episodes, will be entitled to an album deal with T-Series, a music video produced by MTV, a mega concert and a state of the art instrument set.
Auditions will begin in Kolkata July 9, followed by Bangalore July 12, Delhi July 15 and Mumbai July 19.