Why is Sushmita missing from the promos of Do Knot Disturb?

Why is Sushmita missing from the promos of Do Knot Disturb?
Thursday, September 17, 2009 12:07 IST
By: Shaheen Parkar

The marketing blitzkrieg of the comedy has been featuring Govinda, Riteish Deshmukh and Lara Dutta for long. There's also Sohail Khan, Ranvir Shorey and Rajpal Yadav in the newer promos. But Sush is conspicuous by her absence.

Moreover even the music CDs feature the rest of the cast prominently while she appears only in one group photo.

Sidelined?
Produced by Vashu Bhagnani and directed by David Dhawan, the comic caper releases on October 2. According to B- Town rumours, there were certain issues between Sush and the makers of the film. There was also buzz that she did not get along with co-star Lara during the shoot.

So, is Sush being sidelined in the promotions? Says Bhagnani, "I am currently in New Delhi for the promotions of the film and am standing right next to a huge cutout of Sushmita.

We have kept her out of the TV promos because every film follows a certain marketing strategy. We don't want to give away everything before the film releases. We have kept her character under wraps. We want Sushmita's presence to come as a surprise to the audience."

Unaffected
According to Bhagnani, Sushmita is a lady with a big heart. "Rumour mongers can say anything about her and the film's promotions but all this does not affect her. She knows what we are doing and we are well aware what a great person she is.

She is too big for all this and whoever has been talking all this are ants. I have known Sushmita for years; almost 10 years ago she featured in my film Biwi No 1. She is a class apart."
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