As a part of the deal, Star Middle East will telecast the making of Ashutosh Gowariker's ‘What's Your Raashee?', during the pre-release weekend exclusively on Star Plus and Star One.
The film is slated to release on September 25. There will also be a special contest hosted for ‘What's Your Raashee where a costume worn by Priyanka Chopra in the film will be given as the prize to the winner.
For Karan Johar's ‘Wake Up Sid' scheduled for release on October 2, Star Middle East will play a special episode called ‘Date With Sid' in a ‘Koffee with Karan' format. This will be telecast during the pre-release weekend on Star Plus and Star One, exclusively.
The making of ‘Wake Up Sid' will be telecast exclusively on these two channels, during the weekend of release. There will also be a special contest for the movie where a costume worn by Ranbir Kapoor in the film will be up for grabs.
Amrita Pandey, VP- International Distribution and Syndication says, "UTV's constant endeavor has been to reach out to as many film buffs across the world as possible and provide maximum access to them.
‘What's Your Raashee?' and ‘Wake Up Sid' are two of the most eagerly awaited films this year by extremely talented directors. We are proud to have entered into an exclusive deal with Star Middle East to give our fans there, a sneak peak into these much- awaited films and a chance to win the costumes worn by their favourite stars."
The telecast of all the above content will be promoted extensively on the Star Middle East channels.