Model-turned-actress Deepika Padukone says she always wanted to carve a niche for herself in the glamour industry but without participating in a beauty pageant, unlike many of her colleagues.

"I had set up an objective to become a model without winning any beauty pageants, " Deepika told choreographer- turned-director Farah Khan on STAR Plus' "Tere Mere Beach Mein".

But the actress didn't give any specific reason for her aversion to taking part in beauty contests.

A lot of Indian actresses including Aishwarya Rai, Sushmita Sen, Celina Jaitley, Lara Dutta and Dia Mirza joined Bollywood after earning fame through national and international beauty pageants.