VJ-turned-actor Purab Kohli has won critical acclaim with films like 'My Brother Nikhil' and most recently 'Rock On!' but the actor harbors the desire to work in an out-and-out Bollywood masala flick and win over the masses.

The actor said he would not like to be typecast as alternative cinema's muse as he is keen on big budget projects.

Says Purab "I think every actor's desire is that his film is watched by maximum number of audiences. I would absolutely love to work in a Bollywood masala film so that I can reach the masses.

I am quite keen on big banner films," Purab, who started as a model and VJ on Channel V debuted in 2003 with film like 'Bas Yuhin' opposite Nandita Das and went on to do other character roles in films like 'Vaastu Shastra' and ‘Yeh Mera India' and many more, of which the audiences appreciated him most in ‘Rock On' and life never was the same for him again.