Skin show fails to save Mrs Mehta

Skin show fails to save Mrs Mehta
Monday, June 28, 2010 12:28 IST
By Santa Banta News Network
If not for anything else, a (miniscule) section of audience concerned about the industry and trade were wondering if the nostalgic value attached to the 'Krantiveer - The Revolution', sequel to commercial hit of the mid- 90s, 'Krantiveer' (Nana Patekar, Dimple Kapadia), would help the film gain some eye balls at the least.

However, this was not the case to be as the film didn't find any takers whatsoever on its release. The film was greeted with empty halls all over though single screens were comparatively (and strictly relatively) better than multiplex screen.

A disastrous opening of the film means that 'Krantiveer - The Revolution' has joined the list of those inconsequential films that arrive in those weeks which are preceded and followed by a bigger release.

With no major film willing to take any chance by coming between 'Raavan' and 'I Hate Luv Storys', a window was provided to 'Krantiveer - The Revolution'.

However, this too was questionable as the show timings handed over by those select few multiplexes where it released were totally unfriendly. With less number of shows coupled with poor spacing, whatever little prospects that this debut venture of Jahan Bloch, daughter of producer-director Mehul Kumar, carried, were quashed.

However, it isn't as if an aggressive promotion and marketing aided with better release slots would have helped the film much. Common complaint from all junctures was that the film was too preachy.

There was 'dialgoue baazi' after 'dialogue baazi', something that was at one point of time hallmark of Mehul Kumar cinema. The fact though is that what worked in 'Krantiveer', 'Tirangaa' or 'Kohraam' couldn't be expected to work again 10-15 years down the line and this is what brought the downfall of 'Krantiveer - The Revolution'.

Other release of the week, 'Mr. Singh Mrs. Mehta', arrived without any fanfare, save for a solitary media plug centred on the nude scenes of leading lady Aruna Shields.

However, the very fact that the makers were banking on this very angle meant that there was nothing else which they themselves felt would bring the audience in. There was zero promotion which preceded this adulterous drama that found a very select release across the country.

Let aside the audience giving a thumbs down to the film, there were none at all to begin with. The result? An out and out no-show at the box office and yet another red in the list of Bollywood releases this year.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT