Riteish Deshmukh has broken his vrat of not doing ads and recently shot for an ad for a mobile company, directed by Anurag Kashyap. The campaign consists of a series of five ad films, featuring Ritz in hilarious situations.

Says Riteish, "Working on this campaign was a fun-filled yet challenging experience. It was incredible working with Anurag Kashyap and Prasoon Joshi."