Indians have a strong love of drawing inspirations from their Western brothers and when it comes to entertainment this affinity becomes stronger.
From reality shows to films, Indian entertainment industry has always found a good scope in remaking and readapting their Western counterparts and then adding an Indian spice and curry to the entire concept, making it palatable enough for the sentimental Indian audience.
If West has 'Who Wants to Be a Millionaire' then India has 'Kaun Banega Crorepati' to counter it and if they can make their celebrities fight like cats in the house of 'Big Brother'then the popular faces of Indian can find a good platform for doing the same under the supervision of 'Bigg Boss'.
Moving forward from the world of reality shows and films, the Indian creators have also found it interesting enough to imitate the Western award ceremonies as well.
Keeping the tradition intact, the Indians have started their very own 'desi' avatar of Razzies as they honor, rather dishonor, those stars from the glittering B-town gave their worst performances in the movies released in the previous year.
'The Golden Kela Award' is India's very own Razzies, who will award those brilliant artists whose performances made their fans feel bored and tired in the best possible ways.
In 2011, the third edition of this 'prestigious' award will be held at New Delhi on March 12 and the long list of nominees can make even the 'Filmfare award' organizers a pleasant surprise.
Cyrus Broacha, who will host the event said :" The Kelas are very important. Kelas were carefully selected as they are a symbol of energy. It is a fervent hope of the organisers to inject energy back into contemporary films."
For those who lost their money in theatres last year, can take a golden revenge by voting their 'non-favourite' stars from the long list of nominations, which include names like SRK, Hrithik, Sanjay Leela Bhansali.
While, films like 'Housefull', 'I Hate Luv Storys', 'My Name Is Khan', 'Aisha', 'Anjaana Anjaani', 'Action Replayy', 'Tees Maar Khan', 'Veer', are racing hard to clinch the 'Worst Film of the Year' award.
Interestingly, the 'Golden Kela Awards' organizers feel that our very own sizzling and glamorous 'babes' of Bollywood should also get a share of this award as the beauties are there fighting for the 'Worst Actor (Female)' award, where a young Sonam Kapoor is giving a good fight to seniors like Priyanka Chopra and Ash.
If Razzies who will host their 31st Annual Razzies this year to crown the worst actors from the West, then the Kelas are doing a good job in East as they are there to make the stars from B-town share a taste of 'worst pie'.
Founder Jatin Varma, exhorting people to cast their precious vote, said "Last year about 3, 00, 000 people got revenge on Bollywood. And the movies weren't half as bad as this year! So we're expecting a lot more people to vote. Hopefully enough to make our 'filmmakers' sit up and take notice."
Some of The Nominees This Year
Worst Actor (Male)
* Imraan Khan for I Hate Luv Storys, Break Ke Baad
* NNM for Lafangey Parindey
* John Abraham for Jhoota Hi Sahi
* Hrithik for Guzaarish
* Vivek Oberoi for Prince
* Shah Rukh Khan for My Name Is Khan
Worst Actor (Female)
* Sonam Kapoor for Aisha
* Deepika Padukone for Housefull, Break Ke Baad
* Aishwarya Rai Bachchan for Raavan
* Kareena Kapoor & Kajol for We Are Family
* Priyanka Chopra for Anjaana Anjaani
* Pakhi Tyrewala for Jhootha Hi Sahi
Worst Film
* Housefull
* I Hate Luv Storys
* Veer
* My Name Is Khan
* Tees Maar Khan
* Aisha
* Anjaana Anjaani
* Action Replayy
Worst Director
* Anil Sharma for Veer
* Farah Khan for Tees Maar Khan
* Ashutosh Gowariker for Khelein Hum Jee Jaan Se
* Abbas Tyrewala for Jhoota Hi Sahi
* Rohit Shetty for Golmaal 3
* SLB for Guzaarish
* Sajid Khan for Housefull
* Vipul Amrutlal Shah for Action Replayy
Some of the Special Awards to be given out at the ceremony
* Lajja Award for Worst Treatment of A Serious Issue
* Bas Kijiye Bahut Ho Gaya Award
* Jajantram Mamantram Award for Worst Named Film
* The Ajooba Award for Sheer Awesomeness
* Black Award for Emotional Blackmail
* Sonu Nigam Award for Career Suicide