Star Parivaar awards, introduced by Star Plus in 2003 to honour people associated with the channel, will be held in Macau this year.

Bollywood actor Hrithik Roshan is expected to attend the Feb 24 event at The Venetian, since he is set to be part of the channel's forthcoming new dance reality show "Just dance".

"While Star Parivaar Awards 2010 saw the birth of a new Star Plus, year 2011 promises to be bigger and better and full of surprises. We hope to bring an eventful of exuberance, innovation and an unforgettable sizzling, iconic experience for our viewers, " Anupam Vasudev, EVP marketing and communication told reporters here.

The awards will be telecast April 3.

Ruth Boston, vice president, destination marketing, The Venetian Macao, feels honoured and delighted to host the awards at the venue.

"Every month we welcome increasing number of Indian travellers to Macau to experience the rich blend of Portuguese and Chinese cultures. We are confident that through our partnership with star TV this positive growth in the Indian market will continue, " said Boston.

In the year 2009, The Venetian Macao also hosted Bollywood's annual International Indian Film Academy awards.