Remember how Hrithik Roshan once famously called the extra appendage to his right thumb his lucky charm?

Now note, if you may, that the actor didn't really let that hand or his digits take precedence on magazine covers, special shoots or advertisements. Until now.

The actor recently shot for print ads of a clothing brand he endorses with the thumb in question far too prominently featured to be missed.

Why the change in stance now? Is this an invitation to a cola brand to take him on as their brand?