Post-Jungle, Fardeen Khan's popularity graph has been on the rise. He has been getting good film projects. Then he got to model Provogue shirt, and now comes the news that the chocolaty Khan is endorsing Pepsi. Grapevine has it that Pepsi approached Fardeen after his song `Kambakht Ishq` from Pyaar Tune Kya Kiya became a huge hit.

The Khan, who made a disastrous Bollywood debut in his father Feroze Khan's film Prem Agan, was given new life by Ram Gopal Varma, who signed him for Jungle opposite Urmila Matondkar. The film did not do well but Fardeen's career got the much-needed boost. And he has become hot favorite with many producers.