One finds that the gaming and marketing concept too has been taken to the next level with the launch of three types of Ra.One games - the action packed social game, the casual game, the G.One Adventure featuring Little G.One and the DTH/Java game.
The Ra.One Genesis Game is also now available for all to purchase and the game brings to life G.One's ten nemeses that represent the ten faces of the Indian mythological character, Raavan.
When asked as to how important the game is to the movie, Shah Rukh Khan said, "People can't stick to posters & trailers anymore. Promotion has to be entertaining & that's why the games."