What will be new about the first look of Akshay Kumar starrer "Rowdy Rathode"? The makers of the actioner have roped in painters to hand paint the first poster of the movie.

The film, also starring Sonakshi Sinha, is being co-produced by Sanjay Leela Bhansali and UTV, who are trying to revive the culture of handmade posters, which took a back seat in the 1990s.

Bhansali and UTV are bringing back the style by roping in painters to make the first look of Akshay's "Rowdy Rathore", said a source adding that this is the first time in years that an actor will have his portrait in the get up of his character as a first look.

Directed by Prabhu Deva, "Rowdy Rathode" also marks Akshay's return to the action genre.