Cameras are ready to roll on a new Rado global ambassadorship featuring Hrithik Roshan.

The Bollywood actor mirrors the Swiss watch brand's mastery of breaking new ground and its uncompromising commitment to excellence, said an official spokesperson on Tuesday.

Commenting on the association, Hrithik Roshan said, "I am proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. With Rado I am hoping to find out more about the true essence of time."

Introducing the ambassador, Matthias Breschan, CEO of Rado said, "We are delighted about our association with charismatic Indian actor Hrithik Roshan. He is someone who truly matches the Rado DNA, as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit."

After having appeared in films as a child actor in the 1980s, Roshan made his film debut in a leading role in "Kaho Naa... Pyaar Hai" (2000) for which Roshan earned his Filmfare Awards for Best Actor and Best Male Debut.

He starred in the commercially successful "Koi... Mil Gaya" and its sequel "Krrish", both of which won him numerous Best Actor awards.

Roshan received his third Filmfare Award for Best Actor in 2006 for his performance in the action film "Dhoom 2", his biggest commercial success to date.

He later received critical acclaim for his performance in Jodhaa Akbar, for which he received his first international award at the Golden Minbar International Film Festival.