Pakistani starlet Veena Malik's nude photoshoot with ISI tattooed on her arm for the Indian version of FHM magazine seems to have emboldened many in her conservative country.

Following suit this week is a girl called Mathira from Pakistan who has posed topless for a magazine with another fashion model Waqas Pathan. A television star in her own right, Mathira began her career hosting a dating programme called Love Indicator on Pak television and gained infamy from the show as its content and her demeanor were both slammed by critics.

Currently hosting another TV show called Baji Online in her country, the fashionista and television host has gone nude for a Valentines Special photo shoot for a Pakistani fashion magazine. The shadows of Brand Veena Malik not withstanding, Mathira is even being hailed as the ‘Paris Hilton of Pakistan'!

But Bollywood PR guru Dale Bhagwagar does not see this as a trend started by Veena Malik! "Nudity and its exhibition via media forms are not new to this world. They've existed from the medieval age when nudity was not considered a moral issue and will only rise with new media now," he states.

Before her controversial FHM shoot, Veena gained popularity in India when she got invited on the country's biggest reality show Bigg Boss because of a controversy with one of Dale's PR clients, actress Neetu Chandra. She attracted further notoriety when she cootchie-cooed with another of the same publicist's clients Ashmit Patel on the show.