The rivalry`s hotting up. While Ash pushes up her price every few weeks, Sushmita`s become the hottest item girl in town.After Dilbar dilbar (Sirf Tum) and Shakala Kala (Nayak), Khalid Mohammed wouldn`t look beyond Sush for Mujhe mast mahol mein jeene de (Fiza).

And when Anil Kapoor stepped into the Hindi remake of Mudhalvan, his once condition was that the song should be done as in the original by Sushmita Sen and no one else. The producer had to get her to say `yes` at an unheard of price.But at the end of it, the distributors are khush while Anil maha khush. For didn`t Sush do the trick for younger brother Sanjay Kapoor`s Sirf Tum!