'Kareena helped in brand building'

'Kareena helped in brand building'
Thursday, August 09, 2012 11:46 IST
By Santa Banta News Network
Designer duo Pankaj and Nidhi Ahuja say getting actress Kareena Kapoor as the showstopper added value to their brand when they presented their collection at the Lakme Fashion Week Winter-Festive 2012.

They were the grand finale designers along with Kallol Datta at the fashion week, which concluded Tuesday.

"Having Kareena (Kapoor) walk the ramp for us helped a lot. Our brand got noticed a lot more due to this. Also, she has noticed us and was asking about our collection. It is very exciting and we are happy," they told.

The actress sported an edgy look on the ramp - she flaunted a jet black long dress with infusions of leather and long fringe detailing.

Originally from Delhi, Pankaj and Nidhi's brand is six-year-old and is available in 20 stores across the country.

This was their first stint at Mumbai fashion event and for them "the experience was awesome" and they "would love to come back to city again".

"This is our first show here and it was quite amazing to see our stall over-flowing with people. The reaction from Mumbai has been fantastic and we would love to work here," Nidhi added.

First time LFW roped in young designers for the grand finale.

"It is new thing for Lakme, the finale had amazing energy because of new designers. I think everyone enjoyed the change," Pankaj added.

There were lots of graphic prints and monochromatic colours on ramp and according to the designer, the collection was was unique in it's own way.

"We were inspired from very diverse elements like paper cutting, handcrafting, origami, stitching, basket weaving which all came through in out collection," he said.

Short knitted dresses and jackets dominated the line in fabrics like wool and silk.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT