Straightening, blow drying and curling - as an actress, Priyanka Chopra has to go through several hair treatments. To keep her tresses healthy, she says she regularly goes for 'champi' (oil massage for hair).

"Being in the cine business, my hair goes through a lot of styling and chemical treatment on a daily basis. I make it a point to nourish my hair with its weekly dose of 'champi'. It nourishes my hair from within and makes it stronger from within, " Priyanka, who has been signed on to endorse Dabur Amla Hair Oil, said in a statement.

The actress admits that she has been a "loyal user" of the oil brand since her mother introduced her to it many years ago.

"I am really excited to get associated with an iconic brand like Dabur Amla. I was introduced to this brand years ago by my mother and I have been a loyal user of the Dabur Amla hair oil since then, " she said.

Other actresses like Jayaprada, Sridevi, Juhi Chawla, Karisma Kapoor and Rani Mukerji have also been part of Dabur Amla Hair Oil endorsement.