He may be making films on serious issues, but Sudhir Mishra confesses that unlike his movies, he is a romantic person in real life.

"I am quite a romantic. I was also one of those studs who always falls in love, " he told reporters here Monday at the music launch of "I Don't Luv You".

"Love is a difficult thing. Its not easy to maintain. In a pulpy love story they tell you lies about love, it causes great harm because it fades, reinvents. So friendship is a better word for me."

Known for films like "Hazaaron Khwaishein Aisi" and "Chameli", Mishra's last release, was "Inkaar". Starring Chitrangada Singh and Arjun Rampal, the film about sexual harassment at workplace bombed at the box- office.