After the star apparently demanded Rs 20 crore for an ad, a cement brand had no option but bow out of the deal

For his last cola endorsement, Salman Khan apparently received a whopping amount of Rs 20 crore as his remuneration.

However, sources from the industry say that the same amount was simply unaffordable for a Rajasthan-based cement company who allegedly wanted to sign the star as the face of their product.

Salman currently has seven brands in his kitty, which includes being the face of an entertainment channel. Buzz is that the cement company in question apparently offered him Rs 10 crore but Salman refused to budge from what he had initially quoted.


An insider says, `The brand is relatively new and the amount offered was to include the commercial as well as promotional events.`

The representatives of the company met his managers and they had apparently green signalled the deal. But it later fell through, after Salman expressed his dissatisfaction about the money.

But the company couldn't afford to pay Rs 20 crore.`

A friend of the star says, `Salman feels that since the brand is not very well-known, he should at least get a big amount. The brand had no option but to drop their plan.` Salman's manager did not revert to our text messages.