'Lunchbox going crossover biggest reward for me'

'Lunchbox going crossover biggest reward for me'
Friday, June 28, 2013 12:13 IST
By Santa Banta News Network
It was one of the most talked about films at Cannes this year and now director Ritesh Batra's debut film 'Lunchbox', a poignant love story starring Irrfan, Nimrat Kaur and Nawazuddin Siddiqui, is going crossover in a big way

Lunchbox' was screened in the Critics' Week sidebar at Cannes and won the Rail d'Or viewers' Choice award. Vogue listed it on the second number in the seven break out films at Cannes.

The film garnered positive reviews from prominent trade papers besides selling well in the market.

Batra, behind award-winning shorts like 'The Morning Ritual', 'Gareeb Nawaz ki Taxi' and 'Cafe Regular 'Cairo', is happy that the film has found an audience beyond diaspora.

"The reaction was not expected but I am happy that an Indian story is going crossover. 'Lunchbox' has found newer markets, beyond the diaspora audience. It has sold in 27 territories globally. We are releasing the film in a big way in US, UK, France, Germany and places like Mexico and Brazil," Batra said.

An Indian-French-German co-production, the film has some fifteen producers with prominent names including Gunneet Monga, Anurag Kashyap, NFDC and Oscar-winning filmmaker Danis Tanovic. Batra is working closely with his producers to ensure the India release by later this year or early next year.

"It is a very Indian story, something that could have happened only in the India of today. So, we are very keen to get a wide release here. There are some big studios involved. We will make an announcement soon once things are finalised," he said.


The director has previously helmed award-winning shorts like 'The Morning Ritual', 'Gareeb Nawaz ki Taxi' and 'Cafe Regular 'Cairo'. 'Lunchbox' revolves around a mistaken delivery in Mumbai's efficient lunchbox delivery system.

This wrong delivery of a lunchbox connects a neglected housewife (Nimrat) to a standoffish office worker (Irrfan). Nawaz played the young replacement to Irrfan's character. Batra, who initially intended to make a documentary on Mumbai's dabbawalas, says he was attracted to the love story because it operates on a strong sense of nostalgia.

"One of the reasons, the film crossed over is because in all the big cities, you have this sense of being in the crowd and being alone.

People can identify with this feeling. "I was attracted to the story and it is also a line in the film. It talks about how you forget things and you have nobody to talk to," Batra said.
Shraddha Kapoor Channels Sridevi's Elegance in Her Latest Photoshoot!

Bollywood actress Shraddha Kapoor has once again captured the hearts of her fans with her latest photoshoot, where she beautifully channeled the grace and elegance of the legendary actress

Thursday, September 19, 2024
Parineeti Chopra Showcases Culinary Skills with a Simple Three-Ingredient Brownie at Her ?Sasural?!

Actress Parineeti Chopra, who recently tied the knot with Aam Aadmi Party (AAP) leader Raghav Chadha, is back in her 'sasural' in New Delhi and has already impressed her followers with

Thursday, September 19, 2024
Vikrant Massey-Starrer 'The Sabarmati Report' Set for November 15 Release!

Actor Vikrant Massey is gearing up for his latest film, "The Sabarmati Report," which has been officially locked for a November 15, 2024 release. This highly anticipated thriller, produced by

Thursday, September 19, 2024
Shraddha Kapoor Tells You Why Self-Validation Is Important In Femina?s September 2024 Edition!

Shraddha Kapoor, celebrated for her versatility, is one of the most sought-after actors in Hindi cinema. She became a household name with Aashiqui 2, capturing the hearts of millions with

Thursday, September 19, 2024
Salim Khan Faces Fresh Death Threats: Bollywood Writer Targeted Again!

Veteran Bollywood writer Salim Khan has recently received another death threat, sparking concerns across Bollywood circles. The threat came from an unidentified woman, who ominously warned of

Thursday, September 19, 2024