Farhath Husain, local organiser of the Sansui Videocon show held at Wembley in London on May 29, was hospitalised after he lost Rs 5 crore invested in the show, which boasted of performances by Lara Dutta, Esha Deol, Salman Khan, Rani Mukerji, Malaika Arora and Shahrukh Khan.

"I wasn't even told that the show was primarily staged for a telecast on Sony Entertainment Television. But fans got a whiff of the channel's plan, and decided not to turn up," explained Husain.

Besides, the ones who did attend were "put off" on seeing their favourite actors give single five-minute performances. "I went all out promoting it as an award function and since there are no sponsors for London, my only source of revenue was ticket sales," says Husain who recovered a mere Rs 3 crore of the Rs 8 crore he had invested.

"Never in my 17-year career have I faced such immense failure," he said. A disappointed Ameeta Parmar who attended the show complained, "Unlike the highly successful Birmingham show, this one was a disaster. It started an hour late! Tusshar Kapoor and Riteish Deshmukh, Esha Deol and Lara Dutta performed a number each. After Rani Mukerji danced on tracks from Paheli and Bunty Aur Babli, Salman Khan was on stage for barely four minutes!"

Parmar also felt that precious time was wasted on handing out the awards. "I even forget the name of the girl group that performed. What's more, the lights abruptly went off at 10.30 am and host Sajid Khan murmured ‘Good night' into the might without so much as an explanation!"