Farhan Akhtar and Ritesh Sidhwani have made many films together and now the co-producers are set to take their association further

The duo will be promoting a Singapore-based online portal dedicated to Bollywood in the country. The website has been developed by media students studying in Singapore.

Says Ritesh, `The site is pays homage to Indian cinema and for filmmakers like us, it is a good opportunity to interact with the audiences directly and seek feedback from them about our films.` What apparently appeals most to the producer is that this site will provide all the info needed about films minus the gossip.

`There is a lot of unnecessary conversations that take place on social networking sites. I am hoping to see how the general public reacts to movie trailers instead of getting into a loop of meaningless conversation,` says a source from the production house.