"The duo will be seen together for the first time on the small screen in a sexy new LUX commercial," said a statement.
The ad is likely to be released Dec 1, said a source.
Meanwhile, Deepika is basking in the success of her latest release "Goliyon Ki Raasleela Ram-leela" and Imran is eliciting a positive response to "Gori Tere Pyaar Mein", which released Friday.