While all the details of Poonam's very hush-hush deal with Viacom 18 are yet to emerge, it is learnt that Ms Pandey's `high-visibility factor` would be used to give the film a boost.
Says a source, `Viacom 18 have planned a big bash on December 10 where Poonam Pandey will share the platform with the film's leading lady Dimple Kapadia. Poonam is expected to whip up provocative interest in the film.`
Curiously this is the first time that a celebrity from outside a film project is being invited to create awareness for a film.
Poonam, we also hear, is all set to sign a film with Viacom 18.
