Sholay 3D producer Jayantilal Gada is launching a graphic novel besides an animated series of Sholay with a cartoon channel.

A Sholay game and a Gabbar app is also being launched. A source says, `As Sholay is a cult film, the 3D makers want to make the youth of today aware about the film through mobile phones, gaming and graphics to which the youngsters are addicted to.`

The film's spokesperson adds, `We are taking the legacy of Sholay ahead and hence creating various games and apps as it makes a perfect sync with our new audience.`