After Effects: 'Dedh Ishqiya' collects Rs.10 crore

After Effects: 'Dedh Ishqiya' collects Rs.10 crore
Tuesday, January 14, 2014 13:56 IST
By Santa Banta News Network
Madhuri Dixit starrer "Dedh Ishqiya", not a typical masala movie, received rave reviews from the critics when it released Friday and collected about Rs.10 crore at the domestic box office. Distributors have reacted differently to the collections - some say the earnings are "not up to the mark", while others are satisfied.

"The film picked up, but it is not up to the mark. It has done a business of approximately Rs.10 crore all over India," Rajesh Thadani of Multimedia Combines told IANS.

Directed by Abhishek Chaubey, the film was much-awaited as it marked the comeback of actress Madhuri after seven years.

She plays the role of a fading begum in the film and is joined by "Gangs of Wasseypur" actress Huma Qureshi. Of course, glimpses of the prequel can be seen in the performances of Naseeruddin Shah and Arshad Warsi who have reprised their roles of Khalujaan and Babban respectively.

Many feel that it did not live upto the original, where box office numbers are concerned.

"It has not done as well as 'Ishqiya'. In fact, the other teenage romance 'Yaariyan' is doing better. On Sunday, we had 100 percent occupancy for 'Yaariyan' and 90-95 percent for 'Dedh Ishqiya'," said Manoj Desai of Gaiety Galaxy in Mumbai.


However, the film is thriving in the capital and it is expected to do even better in the following week.

"It did very well during the weekend. Today (Monday), it did drop but it will pick up in the evening shows. It will do better in the week as only mature audiences are coming to see the film," said Puneet Sahay of Spice Cinemas.

Meanwhile celebrities like Aditi Rao Hydari, Mini Mathur and Sandhya Mridul hailed the film and the performances.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT