After Effects: 'Dedh Ishqiya' collects Rs.10 crore

After Effects: 'Dedh Ishqiya' collects Rs.10 crore
Tuesday, January 14, 2014 13:56 IST
By Santa Banta News Network
Madhuri Dixit starrer "Dedh Ishqiya", not a typical masala movie, received rave reviews from the critics when it released Friday and collected about Rs.10 crore at the domestic box office. Distributors have reacted differently to the collections - some say the earnings are "not up to the mark", while others are satisfied.

"The film picked up, but it is not up to the mark. It has done a business of approximately Rs.10 crore all over India," Rajesh Thadani of Multimedia Combines told IANS.

Directed by Abhishek Chaubey, the film was much-awaited as it marked the comeback of actress Madhuri after seven years.

She plays the role of a fading begum in the film and is joined by "Gangs of Wasseypur" actress Huma Qureshi. Of course, glimpses of the prequel can be seen in the performances of Naseeruddin Shah and Arshad Warsi who have reprised their roles of Khalujaan and Babban respectively.

Many feel that it did not live upto the original, where box office numbers are concerned.

"It has not done as well as 'Ishqiya'. In fact, the other teenage romance 'Yaariyan' is doing better. On Sunday, we had 100 percent occupancy for 'Yaariyan' and 90-95 percent for 'Dedh Ishqiya'," said Manoj Desai of Gaiety Galaxy in Mumbai.


However, the film is thriving in the capital and it is expected to do even better in the following week.

"It did very well during the weekend. Today (Monday), it did drop but it will pick up in the evening shows. It will do better in the week as only mature audiences are coming to see the film," said Puneet Sahay of Spice Cinemas.

Meanwhile celebrities like Aditi Rao Hydari, Mini Mathur and Sandhya Mridul hailed the film and the performances.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT