The fourth ELLE DECOR International Design Awards (EDIDA), were presented by Swarovski Crystal Components Business in association with The Hilton Towers, Mumbai on Tuesday 6th September 2005.

An annual celebration, the EDIDA has now morphed into a mammoth event and is today, a recognised platform for evaluating product design, within the industry. Instituted in November 2002 throughout all the 20 countries in which the magazine ELLE DECOR has a presence, the aim is to identify and honour indigenous talent in home decor products at the national level, and to provide an international stage for this creativity.

The EDIDA finalists from each country automatically qualify for the final worldwide contest. The global winners will be announced at the Salon Mobile, Milan in April 2006.

Ten EDIDAs were presented for the best decor product design across the categories of lighting, fabric, bedroom, kitchen, bathroom, furniture, flooring, wall covering, table top and designer of the year. In India, there are two special categories – student designer of the year and the Swarovski ELLE DECOR award, which is conferred to the most creative concept using Swarovski chandelier components. In addition, the Swarovski ELLE DECOR commercial design award for manufactured products using Swarovski crystals was also introduced this year.

The EDIDAs were given away by personalities like Harsh Goenka, Simone Tata, Laxman Shreshtha, I M Kadri, Shahab Durazi, Dipanita Sharma and Suchitra Krishnamoorthi and Juhi Chawla.

Other guests present at these prestigious awards were Dimple Kapadia, Tanya Deol, Ravi & Bandana Krishnan, AD Singh, Fahad Samar, Arzan Khambatta, Krsna Mehta, Zeba & Rajesh Kohli, Maithili Ahluwalia, Malini Akerkar, Raseel Gujral, with husband Naveen Ansal, Andreas Bonardi, Karan Grover, Sangita Sinh Kathiwada, Harsh Mariwala, amongst many many others.

EDIDAs were won by Amish Shah & Nitco Tiles (EDIDA Bathroom), Vikram Ahuja "Shyam Ahuja" (EDIDA Flooring), Twinkle Khanna (EDIDA Wall Finishes), The Yamini Chain of Home Stores (EDIDA Bedrooms), Abhijit Bansod & Dhruvkant Amin (EDIDA Furniture), Neeru Kumar (EDIDA Fabric), Usha Prajapati (EDIDA Lighting) Alistair McCullum "Ravissant" (EDIDA Table Top). The Swarovski Elle Décor Design Awards were given to Saurabh Sehrawat for Concept Design while the Commercial Design award went to Ravi Sonthalia.

Playing perfect hostesses were Archana Pillai, Pramiti Madhavji, Sonal Shah and the team from Elle Décor magazine.

Projecting the Autumn/Winter 2005 look, that is all set to be in vogue this year, icy blue, steel, transparent and metallic was the theme for the EDIDA evening. Indirect lighting of the tables gave a surreal glow while some tables had metal buckets with an ice globe embellished with a tinsel tree. The dry ice in the bucket created a swirl of smoke, adding to the drama. Unconventional chandeliers are the current rage, and the stunning Swarovski chandelier at the venue was the piece de resistance throwing its radiance on the podium.

Blue and white cocktails, iced hors d'oeuvres, a fusion of French, Italian and South East Asian cuisines completed the look for the evening.