The fantasy film "Vaah! Life Ho Toh Aisi" that targets kids of all ages has been generating a lot of
buzz. The film has a tie-up in place with McDonald for retail partnership.
This is the first time McDonald will be tying up with a Hindi film in India.
Commenting on the tie-up entered recently, producer Sangeeta Ahir says: "It's an interesting
partnership. The tie-up lends itself naturally to the target audience of kids of all ages and their family.
"We are planning to have promos of the film being played out in every television sets in the McDonald
outlets. Besides the film, merchandise like CDs, music cassettes, T-shirts, labels, schoolbooks and
paper bags will be distributed with the film branding.
"Additionally a McDelivery contest will be held with the contest form branding the film too."
Directed by Mahesh Manjrekar, the film releases on Dec 23 and stars Sanjay Dutt, Shahid Kapur,
Amrita Rao, Arshad Warsi and the 'Tiger Team'.
McDonald ties-up with Shahid's Vaah! Life Ho Toh Aisi
Friday, December 16, 2005 15:31 IST
