News

Building on the immense commercial success of Ek Deewane ki Deewaniyat, luxury jewellery label Paisley Pop Shop is officially moving into its next phase of cinematic collaborations. The brand has confirmed it is currently partnering with three major upcoming film productions slated for release in late 2026, marking a significant milestone in its journey to becoming the premier "Silver Screen Edit" for modern Indian cinema.

While specific titles remain confidential, the brand is designing custom, high-impact heritage pieces for lead protagonists in diverse genres, ranging from period dramas to contemporary power-narratives.

A Word from the Visionary "Our collaboration with Sonam Bajwa and the team behind Ek Deewane ki Deewaniyat was a pivotal moment for us," says Tanya Anand, Co-Founder of Paisley Pop Shop. "It proved that our J&K artisan collective can produce pieces that not only hold their own on the big screen but also set national trends. We are thrilled to take this 'Cinematic DNA' into our 2026 projects, ensuring our jewellery continues to tell powerful stories for a new generation of heroines."

The 2026 'Film Edit' Preview To coincide with these new movie partnerships, Paisley Pop is launching a limited-run "Film Edit" this April. This collection features:

· The Protagonist Series: Sculptural Polki sets designed for high-definition visual impact.

· The Heritage Revival: Intricate Kundan work that mirrors the grandeur of Indian cinematic history.

The Success of Ek Deewane ki Deewaniyat Released in late 2025 and achieving a historic ₹112 crore global box office run by early 2026, Ek Deewane ki Deewaniyat featured lead actress Sonam Bajwa in a series of iconic jewellery moments curated by Paisley Pop. The brand's presence in the film's credits and the viral success of the character's aesthetic have cemented Paisley Pop's reputation for creating "Wearable Drama" that resonates with millions of viewers.