Among the eclectic and intriguing mix of professionals from other waltz of life apart from dancing, lined for Jhalak Dikhla Jaa, there's super-cook Sanjeev Kapoor and Jassi Jaisi...Koi Nahin star Mona Singh.
Also lined up are cricketer Ajay Jadeja, actress Rati Agnihotri, TV actress Sweta Salve, columnist and talk show hostess Pooja Bedi, TV actor Akaashdeep Saigal and filmmaker Mahesh Manjrekar.
Confirming the list Sony's Anupama Mandloi says, "The idea is to bring on interesting well-known celebrities who aren't professional dancers.
To that extent I think we've managed quite a fair and impressive list. The teaser trailers with each of our contestants which goes on air from today (August 22) has turned out very special."
Jhalak Dikhlaa Jaa goes on air from 7 September, right about when Star One proceeds on air with Nach Baliye.
But Sony seems fearless of the competition. "Our format and our presentation are totally different. We're very confident of our product."