Widely known as the Content czarina with a rule across all three formats of content, Ekta Kapoor recently attended the India Today conclave for a special interactive session. The filmmaker opened up giving us insights into how her approach to content has evolved and changed over the years.

Hailed as the entertainment trendsetter, Ekta Kapoor who has brought together a unique canvas in the entertainment world- starting with daily soap operas based on traditional often conservative, family values entirely oriented for family viewing to the new age OTT content, the talk was one interesting evening for the audience.

Spearheading the entertainment sector on all media- from Television, cinema and now, with AltBalaji, the session was all about why she backs the radical and the regressive as a producer and her sensibility towards different mediums. Films like Love, Sex aut Dhoka, Veere Di Wedding, Dirty Picture, Lipstick under my Burkha has a different sensibility as compared to TV and it is a proof that Ekta Kapoor knows the pulse of the social and emotional landscape of the country.


Now pioneering in the digital space with AltBalaji, Ekta Kapoor has charted a complete different path: with edgy, radical, experimental stories breaking conservative social shackles. Also, known for her creative imagination and tremendous research in the sector, Ekta is coming up with a new web show- The Verdict: State Vs Nanavati case is a testimony of the same.

Nobody understands the entertainment demands of viewers better than Ekta Kapoor, Joint Managing Director, Balaji Telefilms. Daily soaps - Naagin, Kasautii Zindagii Kay, Yeh Hai Mohabbatein and many more - are popular amongst many viewers and are at their entertaining best!

Ekta Kapoor recently completed 25 years of Balaji Production and it was a moment of pride and celebration for her as ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers.

With a wide range of TV Serials, films, and web shows, there is no screen that is untouched and unconquered by the content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens.