But there are some who have managed to keep their feelings under wraps, away from media glare and untouched by compromises.
After a series of romantic films together, like "Takkar", "Sapoot", "Qahar" and "Bhai", Sonali Bendre couldn't help falling head over heels for macho-man Sunil Shetty.
But she chose to remain a silent admirer rather than break Sunil's marriage to Mana, his childhood sweetheart. Perhaps, Sunil too may have given her a second thought had Mana not already been there in his life.
He wouldn't have been the first person to have thought so, either. Govinda had once confessed in an interview that had he not been married he would have proposed to Sonali.
Kareena Kapoor took just one movie to get a crush on Hrithik Roshan. The chemistry between the two was quite visible in "Main Prem Ki Deewani Hoon". But alas! Hrithik had already made up his mind about Suzzane. Kareena had to back out.
Later, Kareena tripped over Fardeen Khan before finding her true love in the chocolatey Shahid Kapur.
Then there are others like Sunny Deol who prudently chose a mid-way out. Taking a lesson from father Dharmendra's dual life Sunny decided he would be with wife Pooja and yet, take care of Dimple.
Such has been his arrangement that neither have the two women ever met, nor have they indulged in any mud-slinging. Insiders say Sunny used to shop for Twinkle and Rinkie everytime he would go shopping for his kids. The Juhi-Raveena phase is long gone now.