Aamir Khan has always experimented with his looks.

His spiky cut coupled with a beard-let in 'Dil Chahta Hai', his student look in 'Rang De Basanti' and his cropped hairdo in 'Ghajini' – everything has always stood out.

He has experimented and stupefied people quite a bit with his extra ordinary ads too.

Now the actor is all set to don a new look in the Incredible India campaign.

The Tourism Ministry has appointed him as the brand ambassador of Incredible India's 'Atithi Devo Bhava' campaign.

And now Aamir will sport a new look in the ads to be released soon.

It's a step to educate and sensitise people about tourists and heritage sites in the country.

In one campaign, he will be seen at a marketing complex and in another he is near a monument asking people not to vandalize heritage properties.

The campaign will appear on television, Internet and newspapers.

So there's more display of Aamir talent to look forward to.