Ritesh Deshmukh, the youngest hero on the block, is clear about how far he will go to further his career. On his list of `don`ts`, figure lip-to-lip kisses, abuses and swear words. Being the Maharashtra Chief Minister`s son, Ritesh says he has a decorum to maintain.

A film like Company, is out of bounds for him since it would involve playing a gangster and `mouthing abuses time and again`.Meanwhile, the youngster, whose debut film, Tujhe Meri Kasam, is already out in the theatres, has lapped up a Vashu Bhagnani film, starring Arjun Rampal and Esha Deol.