Ekta Kapoor is leaving no stone unturned to see to it, that one of her best, and only show on Zee, Pavitra Rishta is not left behind in the race. With the high point of Manav (Sushant) and Archana's (Ankita) marriage, the star cast is promoting the show all over the country.

"This is not a new strategy of Ekta, as she has done this stuff before to grab eyeballs. Her tactics have always worked and this time also, she is hoping for the same, " says the source from the production house.

Savita Prabhune aka Sulochana who is essaying the role of Archana's mother is going places to distribute the wedding cards of her daughter. "The production house and channel are planning the wedding in a big way, with lots of drama, " adds the source.

"Savita has been giving cards to the people in the trains, at stations, chawls going door to door inviting every one for the marriage that will be taking place at R. K. Studio at Chembur, " concludes the source.

Let's see whether this sequence get them the expected TRP's or not.